Privacy Policy
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Cookie Policy

We use cookies to help improve your experience of our website at and This cookie policy is part of Upscaler Limited's privacy policy. It covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, which may also use cookies as part of their service. This policy does not cover their cookies.


If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from and In such a case, we may be unable to provide you with some of your desired content and services. You can find instructions for blocking or refusing cookies in section 4 of this policy.

This Cookie Policy was last updated on 31 March 2021.

1. What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalise your content (e.g. advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service.

2. Types of cookies

The following is an overview of the types of cookies you will typically see being set on a website:

2.1 Essential cookies

You will sometimes see these referred to as necessary, or strictly necessary, cookies. These types of cookies are used to enable core features considered necessary for allowing the website to function properly. Core features can include user login, account management, shopping carts, payment processing, etc. They are typically first-party session cookies that expire as soon as your browsing session on the site ends.

2.2 Performance cookies

These are sometimes referred to as statistics cookies. Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors users may encounter, and make better strategic decisions in improving the overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services.

2.3 Functionality cookies

Also known as preference cookies, these cookies are used to collect information about settings you may configure on the website you’re visiting such as language and time zone settings. With this information, websites can provide you with customised, enhanced, or optimised content and services. These cookies may be set by the website you’re visiting  (first-party) or by third-party services.

2.4 Advertising cookies

These cookies are for marketing purposes and help an advertiser to determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns. These  cookies may be set by the website you’re visiting (first-party) or by  third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service.

3. How we use cookies

We currently only set first-party essential, performance, and functionality cookies on our website using Google Analytics. We do this for the following purposes:

  • To distinguish unique users
  • To throttle the request rate
  • To store information about how a visitor uses the website

Data stored about your use of our website is aggregated, and includes information such as the number of visitors, where the visit originated from, pages visited, etc. This data is stored in an anonymous form.

We do not use any third-party cookies, nor do we currently use advertising or tracking cookies.

4. Rejecting cookies using your browser

You can configure your preferred browser to reject cookies in line with your own preferences. Below we have provided links to instructions for disabling/configuring your cookie preferences in your browser for some of the more popular browsers. Please be aware that clicking on any of the links below will direct you to a third party website which is not maintained by us and which is subject to its own privacy and cookie policies, and the article or instructions may also be moved by that third party at any time. We will update these links periodically, as required.

5. Contacting us

The personal data that we process about you is controlled by Upscaler Limited, Yellow Walls Road, Malahide, Co. Dublin, Ireland. For information about our use of your personal data, please refer to our privacy policy. For queries about this cookie policy, please contact:

6. Changes to this policy

We may periodically make changes to this cookie policy to reflect updates to our business processes which may impact the use of cookies, or where legislative or regulatory changes require that we make appropriate updates. We will post the changes here on our website, at the same link by which you are accessing this cookie policy.

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